Head of Marketing

Stellic

Stellic

Marketing & Communications
San Francisco Bay Area, CA, USA · Remote
Posted on Friday, June 30, 2023

This is an opportunity for a driven marketing leader to build and lead a customer-centric marketing arm at a high-growth, series A startup in enterprise saas. As the first marketing leader at Stellic, you will work directly with the executive team to lead marketing initiatives for the company.

About Stellic

Stellic is helping higher ed better serve their students and reduce wasted resources. 40% of the students who join university get lost in navigating the requirements and drop out without a degree - costing $200B to institutions annually. Instead of providing personalized guidance to students, higher ed still uses 1980s archaic, fragmented systems to manage their progress. Stellic is replacing several of those systems with a unified saas platform that lets students proactively manage their progress and collaborate with their advisors. The platform also helps institutions increase their operational efficiency by 10x and automate resource allocation based on student needs/demands.

Founded by first-gen students at Carnegie Mellon in 2017, Stellic has grown into the 'most valuable platform on campus' serving all segments of higher ed from top R1 institutions (Columbia, UChicago, Duke) to large public institutions (Minnesota system, Cal State Northridge, Oklahoma) to small colleges (Colorado College, Sweet Briar). We've built a mission-centric team that enjoys a 100% renewal rate, 3x revenue growth and 89 NPS. All that helped us raise Series A funding from top-tier investors and we're now looking to expand our team to carry on the mission.

About the Role

With a category-defining product and partner success team, we are effectively fixing the biggest higher ed challenges today. What we're looking for is the marketing leader who can build the foundation of a high performing marketing org and scale it to support ambitious future goals of Stellic.

In this leadership role, you'll:

  1. Lead the foundation of a marketing functionPartner with the founders to build a repeatable, reliable marketing arm of Stellic across all areas of marketing - growth, product and brand marketing - with emphasis on growth marketing.
  2. Drive Stellic growthBuild an efficient growth engine to provide mission-aligned opportunities to our Enterprise Sales team via both direct and indirect channels (thought leadership, events, outbound emails, webinars, digital, etc.). ****
  3. Enable Sales Team Provide a library of relevant, targeted assets at each phase of the buyer journey (decks, case studies, evaluation materials, etc.).
  4. Refine our Go-to-Market StrategyPartner with the founders to continously adapt GTM strategy based on evolving market trends, product expansion and feedback from our enterprise customers
  5. Develop the Stellic brand identity Use our 90+ NPS and deep relationships across thought leaders to build a brand identity that captures Stellic's vision, personality, and voice. We’re building a company that’s 'loved by students and valued by administrators.
  6. Build stage-fit marketing processesUse the right mix of tools, systems, dashboards, and processes to bring effectiveness and efficiency in the marketing process.
  7. Wear many hats to support different teamsCollaborate with other teams (incl Customer Success, Product) to play the role of marketing in their areas (onboarding session deck, new module launch, product videos, etc.).

You'd be a great fit for this role if:

  1. you're a creative, generalist marketer with strong interest in product and growth marketing.
  2. you've built (or co-built) a marketing function at a high growth, early stage company before, preferably from scratch. this includes marketing engine, playbook and the team.
  3. you have deep experience at enterprise saas marketing (e.g ABM) with multiple stakeholders and high ACV deals.
  4. you enjoy both strategic and tactical thinking.
  5. you are scrappy and can achieve maximum, industry-level results with limited resources.
  6. you enjoy writing and can adapt the tone based on the audience (provosts, CIOs, students, etc.).
  7. you are data-driven and love running experiences.
  8. you deeply care about the brand and are excited to build a strong, modern identity for Stellic that works for both buyers (provosts, VPs) and end-users (students, advisors).
  9. you want to be a part of a mission-driven culture and be a team player to serve that mission.

Why Join?

  • be part of the customer-centric team that's affecting the core issues in higher ed via expandable platform that's overwhelmingly loved by students and valued by administrators
  • opportunity to join on the base-level of a promising platform and build/lead a team critically responsible for the growth
  • work and learn from some of the most prominent thought leaders in higher ed and saas sales
  • generous stock options in a Series A stage startup so you'll see financial outcomes multiply as we grow
  • flexible, outcome-based culture. we use company-wide OKRs.
  • competitive salary
  • medical, dental, vision and life insurance for you and your family
  • 401K and commuter benefits
  • annual international retreats in some of the most beautiful cities & towns (once we're past pandemic)

Some of the things we've heard:

  • Student: "This is so awesome. I think the only regret I have is not being a freshman right now to start from the beginning and use this, this is amazing"
  • Advisor: "Just had the most AMAZING advising session...a student was changing majors and they built a new plan to show her parents within minutes. She was beaming (and so was I!)...this is incredible to use"
  • Administrator: "Stellic has caused us to be more inspired about the work that we do. Having a platform that is agile, responsive, flexible and shows potential for moving forward - and collaborative team approach - has been remarkable."

Interested?

If you're interested in learning more about this role, email us your thoughts at [email hidden] and we'll arrange an introductory call to start the conversation. Our process is pretty straight-forward and will allow you to learn more about the team, culture, this role and our vision.

Stellic is an equal opportunity employer. Our company values diversity and believes diverse teams make innovation possible. We encourage all qualified applicants from any race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or other characteristics to apply.