CITY GENERAL MANAGER
Operations
Posted on Oct 5, 2026
Austin, TX • Full-time
About Rosie
Rosie is reimagining family & home care.
We created a new category of care: flexible, on-demand childcare and household management, bookable by the hour or on a weekly cadence, backed by a bench of vetted Pros who learn your family's rhythms. Families finally have a way to get the help they actually need with a single text.
We've proven this works in Seattle. Austin is our first new city, and we need someone on the ground to make it real.
The Role
You'll be Rosie’s representation in Austin and the owner of getting the city off the ground. This is a deeply operational, in-the-field role. You'll recruit and interview Pros, run activations and events for families & Pros, onboard our first families & get to know them on a deep level, and work with Rosie HQ to setup the operations to make sure every session gets filled.
You'll work directly with our founders and Seattle ops team who will bring the playbook, strategy, tools and support. Your job is to take what’s worked in Seattle, add your own Austin-specific spin to it, and make it work, gearing up Rosie for our next city launch.
What you'll do
Onboard the first 100 Pros
Build Austin's Pro supply from zero: campus partnerships, community groups, job boards, referrals, in-person recruiting events, and other creative ideas
Onboard and activate new Pros so they're ready to take sessions quickly and perform well
Stay close to Pros week over week: check in and support issues early to build retention
Onboard the first 100 Families
Help define the first 5-10 neighborhoods Rosie should start in and recruit our founding Austin families through neighborhood outreach, parent communities, schools, local partners, referrals and other creative ideas
Plan and host activations and events that get Rosie in front of families (think playground pop-ups, parent meetups, partner events)
Onboard new families in a personalized & meaningful way so you understand what they need, and can match them with the right Pros
Turn early families into advocates and build the referral engine that makes the next family easier to find
Start the marketplace
Balance supply and demand in real time, focusing on the zip codes where density is building
Own the weekly scorecard and weekly WBR reviews with the founders
Troubleshoot what comes up on the ground - last-minute cancellations, coverage gaps, family or Pro concerns - and build systems, processes & tooling (with the help of HQ)
Learn what makes Austin different (commute patterns, going rates, where Pros come from), implement & document your learnings, and build upon the playbook for the next city
Experiment with a given budget for increased acquisition & retention across both supply and demand
Work with Rosie Marketing on brand awareness activations
Your first 90 days are about getting Austin up and running. Your success will be measured on Pro and family activations and weekly session hours.
Who you are
An operator who likes being in the field. You'd rather be at a campus career fair or a parent meetup than behind a dashboard, though you'll use both.
Great with people on both sides. You can interview and coach a 22-year-old caregiver in the morning and win over a skeptical parent in the afternoon.
Relentlessly organized. You can run recruiting pipelines, event calendars, onboardings, and scheduling at the same time without things slipping.
Numbers-aware. You know your weekly numbers cold and can tell us what's driving them.
Honest and self-directed. You make calls with incomplete information and tell the founders when something from Seattle isn't working in Austin.
Basic qualifications
Based in Austin (or relocating before start) with the ability to spend most of your time out in the community
2+ years in operations, launches, recruiting, or field roles at a marketplace, staffing, or consumer services company OR previous founder
Experience running events, activations, or community-based outreach
Comfortable owning KPIs and reporting on them weekly
Comfortable with a flexible schedule, including some evenings and weekends for events
Preferred qualifications
Experience launching a new city or market for a two-sided marketplace
Background in childcare, home services, or family care
Existing network in Austin's parent communities, universities, or caregiver communities
Hands-on experience recruiting, interviewing, and onboarding hourly or gig workers
Experience at an early-stage startup where everyone wears multiple hats
Why join now
Ownership: You're the face of Rosie in Austin. The first families and Pros who meet us will meet you.
Real impact, fast: You'll see the results of your work every week in the sessions that happen because of you.
Close to founders: You'll work directly with our founders, with no big hierarchy between you and the decisions.
Room to grow: As Austin scales, so does this role, whether that's building a local team or helping launch the next city.
The mission is tangible: The families and Pros you're launching for are solving one of the hardest problems in modern life. The work matters.
To apply, email hi@rosiematch.com with a few sentences on why you want to launch Rosie in Austin, and an example of something you've built or grown from scratch.
Compensation
Salary + competitive equity for the founding team. Your success is our success. As we grow, so does your compensation.