Seattle or remote with travel • Fractional to full-time • Salary/retainer + competitive equity

About Rosie

Rosie is reimagining care, for families & for caregivers.

We created a new category of care: flexible, on-demand childcare and household support, bookable by the hour, backed by a bench of vetted and professionally trained Pros who know your family. Families finally have a way to get the help they actually need with minimal effort.

We're building the infrastructure that powers modern family life: a world where parents book care the way they text a friend, where caregivers build real careers doing work they're proud of, and where having support at home just feels normal. We're expanding to new cities, and we're just getting started.

The Role

We're looking for a Head of Marketing to own Rosie's brand and growth from the ground up. This is the person who decides what Rosie sounds like, who hears about us, how families and Pros first fall for Rosie & become evangelists.

You'll set the strategy and stay close to the work to know whether it's landing. At this stage, that means you're as comfortable writing the positioning as you are building & reading the funnel. You'll build the brand and the growth engine at the same time, then hire the team that scales both.

We're hiring this as a fractional-to-full-time role. If you're a senior operator who wants to start part-time while you get to know us and the problem, that's a great on-ramp. As Rosie grows, the seat grows into a full-time founding leadership role, and we're looking for someone who wants to grow it with us. Transition into full-time not required.

Who You Are

• Brand builder: You've shaped how a cultural company brand sounds and feels, and you can articulate why a voice works or doesn't. You care about the difference between copy that converts & differentiates, and copy that sounds like everyone else.

• Two-sided storyteller: You get that a marketplace needs two stories at once. The parent booking care at 11pm and the caregiver building a career on our platform hear about Rosie differently, and you can hold both without blurring either.

• Growth operator: You've owned a full funnel and can hold paid, organic, lifecycle, and content in your head at once. You know which numbers matter this quarter and which ones are vanity.

• Still in the work: You've led teams, but you haven't lost the ability to write the ad, brief the designer, or set up the campaign yourself. At this stage the leader ships.

• Category-minded: Rosie is building something families & Pros don't have language for yet. You know how to create demand for a new behavior, well before existing intent shows up in a search bar.

• Calm at seed stage: You make confident calls with partial data, and you create clarity for the people around you instead of waiting for it. You are setting the company & industry standard.

• Founder-aligned: You operate with real ownership. You treat the marketing budget like your own money and the mission like your own.

What You'll Do

• Own brand and positioning: Define how Rosie shows up across every touchpoint, from the homepage to a member’s most recent text. Sharpen the family story and the Pro story until each audience immediately gets it.

• Own the narrative: Be the keeper of how Rosie is talked about in press, on stage, and in the next fundraise. Turn what we're building into a story investors, reporters, and families repeat back to us.

• Run the growth engine: Set the strategy across paid, organic, content, lifecycle, partnerships, and events, and stay close enough to execution to course-correct fast.

• Own the acquisition math: Take responsibility for CAC, LTV, and payback across both sides of the marketplace. Know what a family and a Pro cost to acquire and what they're worth.

• Create demand: Build the awareness plays, press moments, and community motions that make Rosie feel inevitable in a new city before we launch there.

• Set the measurement foundation: Stand up the reporting, attribution, and experiment discipline that keeps the team honest about what's working.

• Build the team: Hire the marketers, contractors, and agencies you need, and set the highest bar for the craft you expect from them. Teach the whole team to think & act like marketers.

Basic Qualifications

• 7+ years of marketing or growth experience, including time leading the function or a major channel.

• A track record owning both brand and performance, ideally at a consumer company.

• Hands-on fluency across paid, organic, content, and lifecycle. You've personally run the work and can still jump in when it counts.

• Strong writing and editorial judgment. You can develop a brand voice and defend your choices.

• Comfort with analytics, attribution, and funnel reporting.

• Ability to work from Seattle on a hybrid basis, or remotely with travel at least once a quarter.

Preferred Qualifications

• Prior 0→1 or early-stage go-to-market experience. Ex-founders, early operators and to-be-founders very welcome.

• Experience in consumer marketplaces, two-sided platforms, or parenting and care products.

• A track record creating a new category or driving a new consumer behavior.

• Open to starting fractional and growing into a full-time founding seat.

• Comfort with AI tools across content, testing, and audience research. Always ahead of the curve of the best tools to work with.

Why Join Now

• Impact: You'll define what Rosie sounds like and how it grows at the exact moment those choices become precedent.

• Timing: Early enough to own brand and growth outright and shape what the company becomes.

• Ownership: Salary or retainer plus meaningful equity, with a real seat at the table.

• Mission: You'll build the demand engine for the infrastructure that powers modern family life. There's no bigger problem worth solving.

Compensation

Competitive salary plus meaningful equity in the full-time seat. If we start fractional, we'll set a retainer and scope up front, with a clear path to the full-time role and its equity as we grow together.