Jobs

We power people’s progress.

At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalized learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact. So far, 90,000 tutors have delivered over 20 million lessons to learners in more than 175 countries. Every Preply lesson sparks change, fuels ambition, and drives progress that matters.

Meet the team!

As part of Preply’s inbound marketing team, you’ll work alongside SEO managers, content marketers and digital PR specialists, reporting to the Head of SEO. We're looking for a curious and forward-thinking SEO & LLM Specialist to help us grow our visibility across emerging search platforms, especially ChatGPT. This role sits at the cutting edge of AI-powered search. There’s no set playbook - just big opportunities. We’re looking for someone confident, analytical, and eager to experiment and learn fast.

You’ll help shape our strategy for LLMs as search engines, complementing our current SEO efforts with unique, high-impact content that resonates with both users and AI.

What you’ll be doing:

Visibility in LLMs & AI Search Engines

• Support the development and execution of strategies to gain visibility in AI-powered search platforms like ChatGPT, Gemini, Perplexity, etc.
• Reverse-engineer how LLMs surface sources and identify actionable strategies to influence inclusion and prominence.
• Contribute to defining a framework for LLM visibility tracking and reporting—building new measurement systems and OKRs where needed.

Analytical & Strategic Thinking

• Develop data-driven hypotheses and insights on what LLMs prioritize and how Preply can align.
• Build dashboards or tracking solutions to monitor progress, influence, and ROI from AI search platforms.
• Own LLM-specific performance KPIs while maintaining alignment with core SEO and business metrics, especially revenue impact.

Multimedia, Tools & Enrichment Initiatives

• Lead the creation and scaling of rich content assets—interactive tools, language learning exercises, lead magnets, videos, white papers, etc.—that increases both user engagement and LLM relevance.
• Collaborate with content, design, product, and social teams to ideate and launch assets that boost our authority and usefulness to both users and AI search tools.

Cross-Functional Collaboration

• Work closely with team members leading AI-generated content and third-party reputation efforts to amplify their impact through LLM-focused lenses.
• Partner with product and engineering on technical requirements to surface structured data, schema, and other signals potentially consumed by LLMs.
• Coordinate with social and brand teams to explore how social signals may influence AI rankings.

Support Broader SEO Initiatives

• Contribute to ongoing SEO projects such as page creation, optimization, CTR improvement, and behavioral metric analysis.
• Support reporting, insights, and experimentation to improve overall SEO performance.

What you need to succeed:

• 4+ years of SEO experience, ideally with exposure to AI, content marketing, or growth experimentation.
• Deep curiosity and understanding of how LLMs and AI search tools function and evolve.
• Strong analytical skills, with the ability to design KPIs and tracking systems for emerging platforms.
• Excellent problem-solving and critical thinking, able to reverse-engineer opaque systems like ChatGPT’s browsing model.
• A creative mindset for ideating high-value content formats that appeal to users and AI alike.
• A user-centric, business-savvy approach—you think in terms of value, experience, and revenue, not just rankings.
• Clear communication and collaboration skills, with a track record of working across teams.
• Bonus: experience with structured data, programmatic content creation, or video content strategy.

Why you’ll love it at Preply:

• An open, collaborative, dynamic and diverse culture;
• A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development;
• A competitive financial package with equity, leave allowance and health insurance;
• Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub
• Access to free mental health support platforms;
• Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health;
• The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!).

Our Principles

• Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.
• We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
• Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.
• Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.
• Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.
• Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.
• Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.
• Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.
• Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.
• One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress.

Diversity, Equity, and Inclusion

Preply is committed to creating a diverse and inclusive environment where people from all backgrounds can thrive. Different opinions and viewpoints are key ingredients in our success as a multicultural Ed-Tech company.

Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status. Together, we are The World Class.

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