Performance Marketing Analytics Project Lead
Preply
At Preply, we are unlocking the human potential through learning.
We believe learning with a great tutor is life-changing. That’s why we match online tutors from across the globe with learners and empower them to create live language classes with AI-powered tools and learning materials. This is how we deliver progress, create engagement and keep our global community of learners motivated. So far, over 32,000 tutors have given more than 15 million lessons to learners from over 175 countries.
Meet the team!
As part of the Paid Marketing team, you’ll be in charge of the marketing business plan as well as leading strategic marketing projects with the goal of optimizing our marketing performance and driving growth. You will ensure the successful execution of marketing strategies and initiatives, driving cross-functional collaboration with Data, Product and the Leadership team.
What you’ll be doing:
- Creating and executing the marketing business plan - working with key stakeholders, drafting and finalizing budget proposals, and developing forecasts based on expected future trends, competitive landscape, and historical performance.
- Developing and maintaining a comprehensive marketing report to monitor and ensure that all performance metrics are cost-efficient and in line with set targets.
- Tracking the performance of each marketing channel, as well as staying updated on all marketing operations, to provide regular updates and make recommendations to the team.
- Setting up and steering all necessary meetings and processes between stakeholders to ensure alignment and clarity across project teams within the Growth tribe.
- Participate in regular business reviews, contributing to data preparation and presentations.
- Monitoring competitor activity and key industry trends, being the main point of contact with partners like Similarweb and Data.ai to help the marketing team understand how they fare against competitors.
What you need to succeed:
- Marketing knowledge: At least 3 years of marketing experience, with a focus on performance marketing channels like Google and Meta
- Data-driven approach: Minimum of 5 years working directly with data analysis, with strong analytical skills to interpret complex data and create actionable strategies.
- Planning and Project Management: Experience leading projects connecting business goals to marketing strategies. Strong leadership and project management skills.
- Communication: Excellent communication and presentation skills in English, both verbal and written.
- Budget planning: Experience with budget planning and financial forecasting & planning preferred.
Why you’ll love it at Preply:
- Open, collaborative, dynamic and diverse culture
- Generous monthly allowance for lessons on Preply.com
- Learning & Development budget, including time off for your self-development
- Competitive financial package with equity, leave allowance and health insurance
- Access to free mental health support platforms
- Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub
- Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health;
- Opportunity to shape the lives of learners and tutors from over 175 countries through language learning and teaching
Our Principles
- Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.
- We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
- Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.
- Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.
- Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.
- Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.
- Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.
- Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.
- Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.
- One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress.
Diversity, Equity, and Inclusion
Preply is committed to creating a diverse and inclusive environment where people from all backgrounds can thrive. Different opinions and viewpoints are key ingredients in our success as a multicultural Ed-Tech company.
Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status. Together, we are The World Class.
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