Brand & Copy Manager



London, UK
Posted on Wednesday, June 26, 2024

At Preply, we are unlocking human potential through learning.

We believe learning with a great tutor is life-changing. That’s why we match online tutors from across the globe with learners and empower them to create live language classes with AI-powered tools and learning materials. This is how we deliver progress, create engagement and keep our global community of learners motivated. So far, over 32,000 tutors have given more than 15 million lessons to learners from over 175 countries.

Meet the team!

Our dynamic brand team spearheaded our rebrand, fuelling Preply's evolution into a top design-centric product company. Now with robust financial backing, we're set to elevate Preply's brand to become a market leader within EdTech.

What you’ll be doing:

  • Deliver both strategic direction and executional excellence in defining and executing Preply's tone of voice and consistency across touchpoints across the consumer journey - from the moment they see us on an ad to the moment they use our platform / begin learning on Preply
  • Explore, plan and execute different story telling ideas and formats - from CTAs, homepage headers to how a bot can sound like Preply
  • Raise the bar in terms of how we sound and adjust to channels, product and personas through our messaging
  • Drive creative sessions with brand, content design and broader marketing teams in terms of optimization of messaging
  • Think global and take a localized approach to storytelling inspiring the teams to think of the customer and tone of voice when creating content
  • Work closely with all designers (brand and product), copywriters (marketing and product) to create a unified Tone of voice across the user experience
  • Become the brand ambassador in the company of our guidelines and what the brand stands for from slack channels, engaging ways to live the brand’s tone of voice in the company
  • Deepen understanding of personas and constantly advocate for our users

What you need to succeed:

  • Strong experience driving messaging and consistency across the organization while adjusting to the different tone across channels (marketing ) and teams (customer service to product)
  • Outstanding Storytelling skills
  • Digital / Tech company experience
  • Have a brand mindset that drives real business impact - able to refer to metrics for success
  • Empathy towards our language learner and ability to connect them our product
  • Willing to tackle any problem that is thrown at you with an open mind
  • Understanding of customer and a strategic bent of mind transferable in fast execution with KPIs and iterations where needed
  • Always thinking proactively about how to improve status-quo
  • Ability to decide and prioritize projects and tasks based on impact
  • Excellent written, verbal and communication skills and proficiency in English

Why you'll love it at Preply:

  • An open, collaborative, dynamic and diverse culture;
  • A generous monthly allowance for lessons on, Learning & Development budget and time off for your self-development;
  • A competitive financial package with equity, leave allowance and access to free mental health support platforms;
  • The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!).

Our Principles

  • Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.
  • We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
  • Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.
  • Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.
  • Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.
  • Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.
  • Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.
  • Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.
  • Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.
  • One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress.

Diversity, Equity, and Inclusion

Preply is committed to creating a diverse and inclusive environment where people from all backgrounds can thrive. Different opinions and viewpoints are key ingredients in our success as a multicultural Ed-Tech company.

Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status. Together, we are The World Class.