Performance Marketing Analytics and Project Lead



Marketing & Communications, Data Science
Barcelona, Spain
Posted on Monday, September 4, 2023

At Preply, we are unlocking human potential through learning.

We believe learning with a great tutor is life-changing. That’s why we match online tutors from across the globe with learners and empower them to create live language classes with AI-powered tools and learning materials. This is how we deliver progress, create engagement and keep our global community of learners motivated. So far, over 32,000 tutors have given more than 15 million lessons to learners from over 175 countries.

Meet the team!

As a Marketing Performance and Project Lead, you will be in charge of the marketing business plan as well as leading strategic marketing projects with the goal of optimizing our marketing performance and driving growth. You will act as the primary interface between the marketing department and cross-functional teams to ensure successful execution of marketing strategies and initiatives.

What you’ll be doing:

  • In charge of the marketing business plan - working with all key stakeholders, drafting and finalizing budget proposals, and developing forecasts based on expected future trends, competitive landscape, and historical performance.
  • Developing and maintaining a comprehensive marketing report to monitor and ensure that all performance metrics are cost-efficient and in line with set targets
  • Tracking the performance of each marketing channel, providing regular updates to the leadership team, and providing recommendations to the team
  • Keeping abreast of all marketing operations in order to have a comprehensive overview of each channel’s development to identify trends and make recommendations
  • Acting as an interface between marketing, data, and product, you will lead strategic initiatives to drive growth
  • Setting up and steering all necessary meetings and processes between stakeholders to ensure alignment and clarity across project teams within the Growth tribe
  • Participating in weekly, monthly and quarterly business reviews and other meetings and assisting with data preparation and slides
  • Monitoring competitor activity and key industry trends, being the main contact person with partners like Similarweb and to help the marketing team understand how they fare against competitors

What you need to succeed:

  • Minimum of 7 years of experience in marketing, with a focus on marketing budget management and data analysis.
  • Exceptional analytical skills to interpret complex data and translate it into actionable strategies.
  • Solid understanding of marketing channels, data analysis, and financial forecasting.
  • Proven ability to manage budgets effectively and draft budget proposals.
  • Strong leadership and project management abilities.
  • Exceptional communication and presentation skills, both verbal and written.
  • Proficiency with marketing software and platforms.
  • Proven strategic planning skills and ability to align marketing strategies with business objectives.

Why you’ll love it at Preply

  • An open, collaborative, dynamic and diverse culture;
  • A generous monthly allowance for lessons on, Learning & Development budget and time off for your self-development;
  • A competitive financial package with equity, leave allowance and health insurance;
  • Access to free mental health support platforms;
  • The opportunity to shape the lives of learners and tutors through language learning and teaching in 175 countries (and counting!).

Our Principles

  • Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.
  • We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
  • Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.
  • Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.
  • Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.
  • Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.
  • Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.
  • Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.
  • Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.
  • One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress.

Diversity, Equity, and Inclusion

Preply is committed to creating a diverse and inclusive environment where people from all backgrounds can thrive. Different opinions and viewpoints are key ingredients in our success as a multicultural Ed-Tech company.

Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status. Together, we are The World Class.