SEO Senior Manager

Polygence

Polygence

Marketing & Communications
United States · Remote
Posted on Thursday, April 20, 2023

Polygence Overview: Polygence is a California-based edtech company helping students discover, explore and showcase their passions through personalized projects under the guidance of expert mentors. Students learn durable skills through hands-on projects and gain an edge in their academic endeavors helping them with college admissions, internships, and their first job.

Polygence has been backed by top-tier Silicon Valley investors including Reach Capital, Floodgate, and Learn Capital, and our team size has grown from 20 to 50 in the past 18 months. We are growing rapidly and profitably. At Polygence, we get a daily surge of adrenaline hearing our students rave about the life-changing impact of their experience.

SEO Marketing Manager Overview: At Polygence, we are looking for a dynamic SEO Senior Manager who can take full ownership of our channel and lead it to new heights. You will have a direct impact on our company's growth and success, making this a unique opportunity to take ownership of a critical aspect of our business. We need someone with a proven track record of delivering exceptional results through SEO, with a keen eye for early-stage channel development. The ideal candidate will be responsible for every aspect of our SEO strategy, from creating a robust plan to executing it with precision. Responsibilities include keyword research, optimizing on-page content, developing high-quality content, and generating analytics reports.

Responsibilities:

  • Determine the right customer-centered SEO strategy for Polygence, and build a plan to bring the channel to life
  • Learn efficiently, developing and iterating effective SEO strategies that improve website traffic and search engine rankings
  • Conduct thorough and keyword research to identify opportunities for optimization
  • Work with our Product and Engineering teams to create new pages and optimize website content in order to improve search engine visibility and user experience
  • Manage our team of content creators to develop high-quality, SEO-friendly content at a regular cadence
  • Establish a strategy for link building activities, and oversee this activity as needed
  • Monitor website analytics to track progress and identify areas for improvement
  • Stay up-to-date with the latest trends and best practices in SEO and search engine algorithms
  • Collaborate with cross-functional teams to ensure SEO is integrated into all aspects of digital marketing

Requirements

  • A minimum of 5 years of experience in SEO management
  • Proven track record of delivering consistent SEO channel performance and growth, with an emphasis on early stage channel development over mature stage channel optimization
  • Results-oriented, customer-centric, and data-informed centric approach to SEO, and the ability to develop an SEO channel strategy that aligns with Polygence’s particular customers, business model, and market
  • Strong understanding of current search engine algorithms and ranking factors, as well relevant research and analysis tools (Google Keyword Planner, SEMrush, Moz, etc.)
  • Strong analytical and problem-solving skills, as well as exceptional written and verbal communication skills
  • Ability to work independently and as part of a team
  • Knowledge of HTML, CSS, and JavaScript is a plus

Benefits:

Health

  • Medical: Aetna PPO & Kaiser HMO
  • Dental: Guardian
  • Vision: Guardian

Time Off

  • Employees work directly with their manager to schedule time off as needed; Flexible vacation
  • 11 scheduled holidays

Finances

  • 401K
  • Employee Referral Program

If you are a results-oriented SEO professional with a passion for driving website traffic and improving search engine rankings, we encourage you to apply for this exciting opportunity.