Alternative Education Marketing Lead

Outschool

Outschool

Marketing & Communications
Canada · United States · Remote
Posted on Thursday, June 20, 2024

The Company

Outschool’s mission is to inspire kids to love learning. In our fast-changing world, the traditional educational system struggles to meet the diverse and evolving needs of young learners. Outschool reimagines this system, offering flexible and engaging learning experiences as a supplement and alternative to traditional education. By connecting learners with a global community of teachers and peers through our online platform, we make learning personal, dynamic, and deeply human.

We've made significant strides since launching our marketplace of live online classes in 2017. Finding initial success with secular homeschoolers, we then expanded to enrichment learning to meet the needs of a wider audience, growing our business 16x since 2019. Post-pandemic, we have evolved our platform to power academic learning, incorporated AI, and have begun to grow our international community. We're proud to have served over 1M passionate learners with more than $100M in annual bookings.
Driving disruptive, positive change in education is rewarding and hard. Outschool team members are encouraged to challenge themselves, take risks, and grow in their careers. We look for talented people whose sense of urgency, innate curiosity, and determination to drive impact will help Outschool achieve outsized results in pursuit of our mission. We invite you to be part of an ambitious team dedicated to ensuring every learner can navigate the future with curiosity, resilience, and a love of learning.

Outschool has been named Fast Company’s most innovative EdTech company in the world, and one of the top ten best startups for women from Elpha. Outschool has also been one of BuiltIn’s Best Remote Places to Work for the last two years and has appeared on Y Combinator’s Top Companies list for the last three years.

The Role

Are you passionate about bringing amazing educational opportunities to more families in the US? Do you have a proven track record of developing and executing incredible regional marketing strategies? Outschool is rapidly growing its market share in states with school choice programs such as Education Savings Accounts (ESAs). Families that qualify for ESAs can use their funds to pay for qualifying educational expenses, which can include Outschool classes. You will be responsible for getting new-to-Outschool families in ESA states to use their qualifying funds for Outschool classes and driving ongoing bookings from existing Outschool ESA families. As a member of the Growth team, you will work closely with various channel owners and creative partners. You will also be embedded with the Business Development team and set the growth strategy to increase Outschools presence in the alternative education market. You’ll be building on nascent marketing playbooks to launch Outschool in states with new ESA programs and grow in existing states, but we want you to think beyond the marketing strategies we’re already doing and help us figure out how to scale adoption efficiently.

CORE RESPONSIBILITIES:

  • Define and drive marketing strategy in new and existing ESA states to get new ESA families to start using ESA funds on Outschool
  • Experiment to determine the right mix of channels that will help us achieve our marketing goals (e.g. community activations/field marketing, performance marketing, events, content, affiliate/partnerships, email etc.)
  • Develop a comprehensive local community activation strategy in key states
  • Hire, train, and manage local community activation team
  • Use data to analyze ROI and make decisions about channel and tactic experiments
  • Regularly communicate updates and lead discussions on ESA marketing strategy with internal partners and stakeholders

DESIRED EXPERIENCE & SKILLS:

  • 7+ years of marketing experience
  • Strategic and data-driven marketing leader with a track record of executing excellently
  • Demonstrated ability to drive growth in a start-up environment
  • Excitement about the opportunity to be both strategic and roll up your sleeves
  • Comfort with data analysis and forecasting the impact of marketing efforts
  • Experience developing a field marketing/community activation strategy from scratch, including building out a small team of field marketers
  • Experience building and executing acquisition and lifecycle marketing strategies across a variety of digital and offline channels
  • Strong project management and collaboration skills - ability to manage and prioritize complex projects, and partner with cross-functional teams
  • Experience marketing to families and/or in edtech marketing

OTHER CONSIDERATIONS:

  • Experience working with alternative education programs and homeschool families
  • Understanding of or interest in education savings accounts (ESAs) and microgrants or demonstrated ability to learn new business areas quickly

Outschool recruits across the US and Canada, and sets employee salaries to reflect local compensation and cost of living. For New York and California candidates, as well as candidates based in Seattle, WA the salary range for this role would be $180,000-$205,000 USD.

For Washington candidates outside of Seattle, as well as Colorado candidates, the salary range for this role would be $162,000-$184,5000 USD.

#LI-Remote

OUTSCHOOL CARES:

At Outschool, we believe that taking care of one another enables us to do our best work. To us that means:
Shared Financial Success: Competitive salaries, stock options, and investment plans that make saving for retirement easier.
Health & Wellness: Comprehensive health, dental, vision, disability, and life insurance coverage options for employees and their families. Our medical benefits include fertility and family planning coverage. We also provide employees with online access to coaching and therapy sessions through our partner, ModernHealth.
PTO & Family Benefits: PTO and family leave enable our team to take the time that we need to recharge, relax, and spend time with family and friends.
Fully Distributed: With a team distributed across the US and Canada, we create a remote culture through expensable meals, virtual events, expensable home office setup, and internet allowance.
Lifelong Learners: Annual budgets to self-direct our professional development as well as DEI learning. There’s also a budget for employees’ learners to take classes on Outschool!
Community Impact: Outschool matches employee donations to established charities and has committed to support Outschool.org’s non-profit programs.
Outschool is an equal opportunity employer. We view diversity as a moral imperative and competitive advantage. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We plan and structure our interviews to directly assess skills and experience.
Outschool is committed to providing reasonable accommodations to neurodiverse individuals, applicants with physical and mental disabilities, and disabled veterans. For individuals who would like to request an accommodation, you may reach out to us at recruiting@outschool.com or through your Recruiting point of contact as you schedule your initial interview.
Benefits packages are included for full-time employees only.
Full-time employees must be a citizen or legal residents of the U.S. or Canada and reside in U.S. or Canada.
Once you submit your application, Outschool will process your personal data to evaluate your candidacy for employment. Unless specifically indicated otherwise, we hire employees only in the U.S. and Canada. Applicants else where should be aware that we may discard your application upon submission or we may ask if you would like us to retain it later should there be consideration (this is not typical at all). If you are selected for interviewing, your data will be shared with interviewers and personnel involved in that process. If not hired, your application will be retained for one year in case there is another suitable role. You may opt out of this at any time. Please see our Employee/Applicant Privacy Notice for more detailed information. If applicable, as you progress through the process, we will be clear about what information is being asked for and what happens with that information.