SEO Lead



Marketing & Communications
Canada · United States · Remote
Posted on Monday, March 18, 2024

The Company

Outschool's mission is to inspire kids to love learning. We achieve this by linking learning to kids’ interests, connecting them with other classmates who share their passions, and giving them the autonomy to pick their own paths. Our small group classes meet over live video chat with teachers who celebrate their unique strengths and empower all learners to develop confidence and a strong sense of self.
We're also focused on removing barriers for historically underserved learners who face systemic challenges to their success. is a nonprofit that partners with homeschooling co-ops, community-based organizations, and schools across the U.S. to provide marginalized communities with access to virtual and hybrid learning experiences.
We believe that diversity drives learning. To meet our mission, we encourage, support, and celebrate different ideas, perspectives, and backgrounds. As a fully distributed (remote) team, we challenge one another to find the most effective way to empower learners, teachers, and parents. Your name, race, religion, gender, nationality, sexual orientation, and age are not barriers; they are why we want to work with you. We invite talented and creative candidates who value the importance of nurturing a child's boundless curiosity to join us on this journey.
The pandemic has been challenging for families all over the globe. We acted quickly and worked together to provide quality resources to learners, parents, and teachers in the past year. As communities worldwide rethink their approach to education, Outschool will continue to innovate and provide kids with unique opportunities to explore their passions.

Outschool has been named Fast Company’s most innovative EdTech company in the world, and one of the top ten best startups for women from Elpha. Outschool has also been one of BuiltIn’s Best Remote Places to Work for the last two years and has appeared on Y Combinator’s Top Companies list for the last three years.

The Role

Outschool is looking for an SEO Lead to own the company’s product-led and content-led efforts to scale new buyer acquisition via organic search. Reporting into the Head of Growth, this person will serve as a cross-functional leader and collaborator, working with various teams to build and execute on SEO roadmaps to increase Outschool’s organic visibility, deliver value to our target audience, and ultimately drive conversions. With the rise of generative AI, getting SEO right is more important (and more challenging) than ever, so we are looking for someone who is passionate about growth, the SEO space, and being scrappy and creative when it comes to figuring out strategies to harness organic growth.


  • SEO Strategy Leadership: Spearhead the company’s SEO strategy by identifying and evaluating opportunities, analyzing the evolving SEO and competitive landscape, and initiating experiments and initiatives to scale conversions.
  • SEO Operating Rhythm: Build on existing SEO practices to develop and own Outschool’s SEO operating machine, including site audits, monitoring SEO KPIs, performance analyses, read-outs etc. to help scale and maintain SEO performance over time.
  • SEO Execution & Optimization: Excel at both hands-on-keyboard SEO work and identifying, scoping and project managing the resources needed to execute and optimize both content-led and product-led SEO strategies (e.g. content freelancers, specific SEO tools, internal growth or engineering teams etc.).
  • Cross-Functional Collaboration/Leading by Influence: Collaborate closely with Growth, Product/Engineering, and other teams to achieve shared goals for new buyer acquisition. Although you’ll be starting as a team of 1, you’ll be responsible for scoping what you need from other teams and helping them understand the work to be done.
  • Data Analysis, Reporting, and Forecasting: Regularly analyze key SEO and product metrics, such as keyword rankings, conversion rates, and competitor analytics, to gauge success, identify growth opportunities, and provide informed forecasts and ROI estimates.


  • Expertise in SEO: 5-7 years of SEO experience. Must have in-depth knowledge of scalable SEO growth levers, including key drivers of organic ranking, algorithm nuances, keyword analysis, content strategy, site architecture, structured data, the growing impact of generative AI on SEO, and technical SEO aspects such as site structure, sitemaps, and metadata optimization.
  • Experience Scaling SEO: A problem-solver who has helped growth-stage businesses scale their SEO strategy using product-led and content-led strategies. We have a strong foundation in place, but need someone to take us to the next few levels and beyond.
  • Data Analysis & Forecasting Skills: Strong ability to interpret complex data from multiple sources, informing SEO strategies and evaluating their success. Experience projecting impact and ROI of SEO efforts.
  • SEO Metrics & Tools Expertise: Able to identify which SEO KPIs matter most for Outschool and know how to effectively use key SEO tools (must-haves: Google Search Console, Semrush and/or Ahrefs, Screaming Frog and/or Sitebuilt).
  • SEO Experimentation: Capability to guide the organization in developing and assessing SEO experiments (including conversion rate optimization and lead nurturing), weighing opportunities, and calculating the required time and effort to validate various strategies.
  • Communication Skills: Proactive, clear communicator with the ability to engage both technical and non-technical audiences.
  • Team-Player: Motivated by productive cross-functional collaboration, aiming for what’s best for the customer and the business.


  • Experience integrating video and other content modalities into SEO content
  • Experience scaling SEO in an edtech and/or marketplace context

Outschool recruits across the US and Canada, and sets employee salaries to reflect local compensation and cost of living. For New York and California candidates, as well as candidates based in Seattle, WA the salary range for this role would be $180,000-$205,000 USD.

For Washington candidates outside of Seattle, as well as Colorado candidates, the salary range for this role would be $162,000-$184,500 USD.



At Outschool, we believe that taking care of one another enables us to do our best work. To us that means:
Shared Financial Success: Competitive salaries, stock options, and investment plans that make saving for retirement easier.
Health & Wellness: Comprehensive health, dental, vision, disability, and life insurance coverage options for employees and their families. Our medical benefits include fertility and family planning coverage. We also provide employees with online access to coaching and therapy sessions through our partner, ModernHealth.
PTO & Family Benefits: PTO and family leave enable our team to take the time that we need to recharge, relax, and spend time with family and friends.
Fully Distributed: With a team distributed across the US and Canada, we create a remote culture through expensable meals, virtual events, expensable home office setup, and internet allowance.
Lifelong Learners: Annual budgets to self-direct our professional development as well as DEI learning. There’s also a budget for employees’ learners to take classes on Outschool!
Community Impact: Outschool matches employee donations to established charities and has committed to support’s non-profit programs.
Outschool is an equal opportunity employer. We view diversity as a moral imperative and competitive advantage. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We plan and structure our interviews to directly assess skills and experience.
Outschool is committed to providing reasonable accommodations to neurodiverse individuals, applicants with physical and mental disabilities, and disabled veterans. For individuals who would like to request an accommodation, you may reach out to us at or through your Recruiting point of contact as you schedule your initial interview.
Benefits packages are included for full-time employees only.
Full-time employees must be a citizen or legal residents of the U.S. or Canada and reside in U.S. or Canada.
Once you submit your application, Outschool will process your personal data to evaluate your candidacy for employment. Unless specifically indicated otherwise, we hire employees only in the U.S. and Canada. Applicants else where should be aware that we may discard your application upon submission or we may ask if you would like us to retain it later should there be consideration (this is not typical at all). If you are selected for interviewing, your data will be shared with interviewers and personnel involved in that process. If not hired, your application will be retained for one year in case there is another suitable role. You may opt out of this at any time. Please see our Employee/Applicant Privacy Notice for more detailed information. If applicable, as you progress through the process, we will be clear about what information is being asked for and what happens with that information.