Head of Growth

Outschool

Outschool

Sales & Business Development
Remote · United States
Posted on Thursday, September 7, 2023

The Company

Outschool's mission is to inspire kids to love learning. We achieve this by linking learning to kids’ interests, connecting them with other classmates who share their passions, and giving them the autonomy to pick their own paths. Our small group classes meet over live video chat with teachers who celebrate their unique strengths and empower all learners to develop confidence and a strong sense of self.
We're also focused on removing barriers for historically underserved learners who face systemic challenges to their success. Outschool.org is a nonprofit that partners with homeschooling co-ops, community-based organizations, and schools across the U.S. to provide marginalized communities with access to virtual and hybrid learning experiences.
We believe that diversity drives learning. To meet our mission, we encourage, support, and celebrate different ideas, perspectives, and backgrounds. As a fully distributed (remote) team, we challenge one another to find the most effective way to empower learners, teachers, and parents. Your name, race, religion, gender, nationality, sexual orientation, and age are not barriers; they are why we want to work with you. We invite talented and creative candidates who value the importance of nurturing a child's boundless curiosity to join us on this journey.
The pandemic has been challenging for families all over the globe. We acted quickly and worked together to provide quality resources to learners, parents, and teachers in the past year. As communities worldwide rethink their approach to education, Outschool will continue to innovate and provide kids with unique opportunities to explore their passions.

Outschool has been named Fast Company’s most innovative EdTech company in the world, and one of the top ten best startups for women from Elpha. Outschool has also been one of BuiltIn’s Best Remote Places to Work for the last two years and has appeared on Y Combinator’s Top Companies list for the last three years.

The Role

Outschool is looking to add an exceptionally talented Head of Growth to our executive team. We’re looking for a candidate with a proven track record of growing consumer-facing startups/products through periods of rapid growth. The ideal candidate is someone who brings a strong blend of growth and marketplace expertise as well as strategic product insights, and has the experience and confidence to set and exceed ambitious growth targets.

You'll report to the Head of Outschool (CEO) and will play a major role in how our business expands in the coming years.

CORE RESPONSIBILITIES:

    • Deliver a comprehensive growth strategy that propels Outschool’s buyer growth and business metrics, establishing and hitting aggressive buyer growth targets in the first half of 2024.
    • With a combination of existing team members and new hires, build a fast-moving, high-performing team that can continue to set and exceed new buyer goals, and so set the stage for expanding scope to include retention.
    • Form a close partnership with the product team, driving the roadmap for the product pod focused on new buyer growth and influencing the overall product roadmap
    • Effectively deploy an overall budget of $10-20M across paid marketing and other areas of growth with the expectation of doubling down on success and increasing budget as we create opportunities to scale efficiently.
    • Develop distinctive growth strategies that leverage our marketplace's unique strengths. An example would be harnessing the power of UGC and our community.
    • Reinforce and scale our content growth loops, ensuring a balanced growth mix from both organic channels and paid strategies.
    • Instill a culture where rapid experimentation is the norm, always driven by insights and data.

ABOUT YOU:

    • You've led growth for consumer-focused startups/products, specifically owning growth within a company revenue bracket of $10M to $100M.
    • You have a demonstrated ability overseeing and deploying budgets of $10M+, particularly in the domains of marketing and growth
    • Proven ability to strategically allocate resources, with a focus on identifying high ROI investment opportunities that could unlock growth
    • You have experience leading growth using a variety of organic and paid channels including: SEO, referral programs, SEM, social, partnerships
    • You've partnered with (or led) product teams to create growth loops that integrate our channels and product experiences
    • You maintain a strategic vision, coupled with the capability to translate overarching objectives into actionable growth plans.
    • You’re not afraid to take risks and innovate.
    • You build teams that move quickly, test, learn, and adapt based on data.
    • You are highly analytical and lead others in effectively using experimentation and data to make decisions that drive growth.
    • You understand Outschool’s mission to inspire kids to love learning and see the opportunity we have ahead of us to grow our impact.

OTHER CONSIDERATIONS:

    • A big plus if you’ve worked in a high-frequency marketplace
    • You have experience leveraging with novel growth channels and a desire to stay on the cutting edge
    • You are very familiar with Reforge concepts and can mentor others in thinking through growth loops vs funnels
    • A big plus if you have experience in the education space or working with products that support learners

Outschool recruits across the US and Canada, and sets employee salaries to reflect local compensation and cost of living. We're open to candidates at multiple levels - for New York and California candidates, as well as candidates based in Seattle, WA the salary range for this role would be $225,000-$425,000 USD.

For Washington candidates outside of Seattle, as well as Colorado candidates, the salary range for this role would be $202,500-$382,500 USD.

#LI-Remote

#BI-Remote

OUTSCHOOL CARES:

At Outschool, we believe that taking care of one another enables us to do our best work. To us that means:
Shared Financial Success: Competitive salaries, stock options, and investment plans that make saving for retirement easier.
Health & Wellness: Comprehensive health, dental, vision, disability, and life insurance coverage options for employees and their families. Our medical benefits include fertility and family planning coverage. We also provide employees with online access to coaching and therapy sessions through our partner, ModernHealth.
PTO & Family Benefits: PTO and family leave enable our team to take the time that we need to recharge, relax, and spend time with family and friends.
Fully Distributed: With a team distributed across the US and Canada, we create a remote culture through expensable weekly meals, virtual events, expensable home office setup, and internet allowance.
Lifelong Learners: Annual budgets to self-direct our professional development as well as DEI learning. There’s also a budget for employees’ learners to take classes on Outschool!
Community Impact: Outschool matches employee donations to established charities and has committed to support Outschool.org’s non-profit programs.
Outschool is an equal opportunity employer. We view diversity as a moral imperative and competitive advantage. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We plan and structure our interviews to directly assess skills and experience.
Outschool is committed to providing reasonable accommodations to neurodiverse individuals, applicants with physical and mental disabilities, and disabled veterans. For individuals who would like to request an accommodation, you may reach out to us at recruiting@outschool.com or through your Recruiting point of contact as you schedule your initial interview.
Benefits packages are included for full-time employees only.
Full-time employees must be a citizen or legal residents of the U.S. or Canada and reside in U.S. or Canada.
Once you submit your application, Outschool will process your personal data to evaluate your candidacy for employment. Unless specifically indicated otherwise, we hire employees only in the U.S. and Canada. Applicants else where should be aware that we may discard your application upon submission or we may ask if you would like us to retain it later should there be consideration (this is not typical at all). If you are selected for interviewing, your data will be shared with interviewers and personnel involved in that process. If not hired, your application will be retained for one year in case there is another suitable role. You may opt out of this at any time. Please see our Employee/Applicant Privacy Notice for more detailed information. If applicable, as you progress through the process, we will be clear about what information is being asked for and what happens with that information.