Lingokids' mission is to help 100 million families worldwide raise amazing kids through playlearning™.

Through play and interactive technology, Lingokids delivers premium, modern learning through educational subjects and life skills so kids can thrive as confident, conscious, resilient, lifelong learners — ready for school and today’s ever-changing world.

To help us on this mission, we’re looking for an exceptional CRM Specialist to join the Customer Experience team.

Are you ready for Playlearning?™

As the CRM Specialist, you will play a key role in delivering an outstanding user experience through email, push, and in-app message channels, with the goal of increasing engagement and converting visitors into new customers to our product.

The whole Marketing department consists of around 30 people, working in cross-functional teams with the Product and Data department.

Responsibilities

The CRM Specialist will be responsible for building, developing, and optimizing experiences in our Marketing Automation tool (Braze). This is a fundamental role to us because it's a powerful way to enhance our customers’ experience, establish long-term and profitable relationships with Lingokids customers, and communicate with the right person, and the right message at the right time. 

The most challenging and exciting responsibilities for this role are: 

• Build, develop, and execute marketing and editorial campaigns in our Marketing Automation platform (Braze)
• Implement tests (a/b or with control group) in the system and make sure these are followed up and that learnings are implemented in future campaigns
• Manage the quality assurance processes for email marketing, push, and in-app messaging by ensuring the copy, images, and links are functional and effective
• Monitor communications, do error handling and problem solution
• Work with Designers to provide innovative and responsive creative solutions for our marketing campaigns, and ensure all outputs meet brand guidelines
• Contribute to weekly and monthly reports supporting the whole team with commentary and suggestions for improvement and optimization
• Coming up with creative ideas, preparing proposals, overseeing the production process & execution, and reporting the results to the relevant people
• Keeping on top of the latest industry trends and competitor analysis to ensure you are generating fresh ideas for new campaigns to drive the health & performance of the customer database

Desired experience

• At least 3-5 years of hands-on technical experience in executing direct campaigns in CRM/campaign management platforms (Ideally Braze)
• Previous experience creating and executing AB and/or multi-variate tests. 
• Ability to analyze data to monitor campaign results and key performance metrics.
• A data-driven mindset where you always test, learn, and improve the customer experience and campaign result.
  
• The ability to demonstrate excellent planning skills and communicate with a number of audiences across multiple channels.
  
• At least basic knowledge of HTML & CSS.
  
• Are curious and playful, you are not afraid of tough challenges, and confident enough to share your views.

English is a must. We are a multicultural team, and we are providing a service in English so, we don't care about certificates, but we expect you to be able to communicate fluently.

You should feel equally comfortable communicating in long-form writing. We have become a fully remote company so, we believe that being articulate in both spoken and written long-form asynchronous communication is key to working efficiently together.

Experience working closely with non-technical stakeholders to refine requirements and bring them to life is a must.

Life at Lingokids

🏡 Unlimited remote working: you can choose to work from home indefinitely or attend our Madrid headquarters whenever you feel like it.

⚖️ Flexible hours and work-life balance: we care about the results you bring to the team. 9 to 6 and constant commuting is not for us either.

📈 Stock options: joining Lingokids means you can choose to own part of the company.

🌍 Visa sponsorship: if you need a visa to work in the EU, Lingokids will assist you during the visa process, costs included.

📚 Professional growth: up to €2.000 per year for conferences, books, and training.

💬  Language lessons: language learning is what we’re all about! We’ll cover language classes for you to learn Spanish, English or Portuguese.

🩺 Health care: we have optional health insurance as flexible retribution and 4 online therapy sessions for free to help your self-awareness and wellbeing.

💳 Flexible compensation: you'll be able to include your monthly expenses in meals and transportations into your payroll.

🍲 Meal allowances: every month, you will receive a 60€ voucher for you to spend on the restaurants and food delivery services you like the most.

🖥 Home office setup: you'll have a 400€ voucher to set up your home office and a 35€ monthly allowance for remote expenses.

🙌 Feedback culture: feedback is the breakfast of champions, and we take it seriously! We have a real-time and honest feedback culture, and a formal 360º assessment every 6 months.

If you think you don't tick all the boxes, we'd still love to hear from you. Nobody checks every box, and we are looking for someone excited to join the team!