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GTM Strategist Marketing & Communications · Los Angeles, San Diego, San Francisco

InnovaMat

InnovaMat

Marketing & Communications
San Francisco, CA, USA · San Diego, CA, USA
USD 90k-110k / year + Equity
Posted on Jan 15, 2026
Marketing & Communications · Los Angeles, San Diego, San Francisco

GTM Strategist

Location: Los Angeles. While our team is centered in LA, we’re open to profiles across California, as long as you’re willing to relocate.

This is for you if…

You want a front-row seat to building a category-defining EdTech company in the U.S.
You love getting your hands dirty — launching, fixing, iterating, and scaling.
You want to work close to leadership and real decisions, not buried in a function.
You get excited turning strategy into momentum across Growth, GTM, and Operations.
You want to help shape how hundreds of thousands of students experience math.
You’re looking for a role where you’ll learn in 2–3 years what normally takes 10.

If that sounds like you — keep reading 🙌


About Innovamat 🚀

Innovamat is redefining how math is taught and learned— and we’re just getting started.

We’re a leading global EdTech startup, with 300+ teammates across 10 countries, scaling fast and building from the ground up in the U.S. Our research-backed curriculum, intervention programs, and adaptive technology are already trusted by 27,000+ teachers in 2,600+ schools worldwide, and our momentum is accelerating.

Backed by world-class thinkers like Peter Liljedahl (Building Thinking Classrooms), Innovamat sits at the intersection of learning science, product, and execution. We move quickly, test boldly, and care deeply about impact. If you like environments where ideas turn into action — and action turns into results — you’ll feel at home here.

We believe math should be joyful, meaningful, and transformational — not rote memorization or worksheets. We partner closely with districts and teachers to reimagine what math classrooms can be.


About the Role

This is a founding-team, high-impact GTM role.

You’ll be the U.S. counterpart to our Global Head of Growth Marketing, working side by side with U.S. Growth team to design and execute how Innovamat wins new districts, scales pilots, and turns traction into repeatable growth.

This role sits at the intersection of Growth, Go-To-Market, and Operations— you’ll be building the growth engine behind them: the playbooks, launches, funnels, and GTM motions that power our expansion across the U.S.

Your mission: turn strategy into momentum and momentum into scale.

You’ll step into the highest-impact growth problems — from fixing funnel bottlenecks to launching new states — and make sure Innovamat’s U.S. growth machine runs faster, smarter, and more predictably.


What You’ll Do

Drive Growth & GTM Execution

  • Turn leadership priorities into real-world execution

  • Own initiatives end-to-end: plan → launch → measure → iterate → scale

  • Support district growth, pilots, and state expansions

  • Work closely with Sales, Growth Marketing, and Ops to improve funnel performance

  • Be close to the field: see what actually converts and why

Build Systems That Scale

  • Turn wins into repeatable GTM playbooks

  • Help move Innovamat from founder-led hustle → scalable machine

  • Identify and fix bottlenecks (top-of-funnel, pilot conversion, handoffs)

  • Build dashboards, reporting, and operating rhythms that drive better decisions

Run Strategic & Special Projects

  • Lead cross-functional initiatives that matter but don’t have a clear owner

  • Support new market and state launches

  • Bring clarity and momentum to messy, high-impact problems

  • Support GTM experimentation (messaging, channels, motions)

Partner With Leadership

  • Work daily with the US Leadership Team

  • Surface insights from the field

  • Make sure the most important work actually gets done


Who We’re Looking For

Must-haves

  • 2–5 years in in a fast-paced, high-expectation environment (e.g. investment banking, consulting, private equity, engineering, operations, or high-growth startups)

  • You love being a strong individual contributor

  • You execute fast and with ownership

  • You’re analytical, structured, and a great problem-solver

  • You communicate clearly and confidently

  • You’re comfortable with ambiguity and speed

  • You care about education and real-world impact

Nice-to-haves

  • Exposure to GTM, growth marketing, or RevOps

  • Experience working with senior leadership

  • Public sector, districts, or complex sales cycles

  • EdTech or mission-driven background


What You’ll Get

  • A rare chance to help scale one of the most exciting EdTech companies in the U.S.

  • Direct exposure to senior leadership

  • Ownership of work that truly moves the business

  • Fast-tracked career growth into leadership, strategy, or growth

  • $90K - $110K, plus upside as your scope grows

  • 5% 401(k) match

  • Full medical, dental & vision

  • 22 days PTO + Christmas shutdown week

  • Laptop + phone

  • Travel, team events, and real connection


If you’re excited to build something big, learn fast, and make a real impact on education — we’d love to meet you 🚀

Team
Marketing & Communications
Locations
Los Angeles, San Diego, San Francisco
Contact Marcela Medina Talent Acquisition Lead – US – Corporate & People
Marketing & Communications · Los Angeles, San Diego, San Francisco

GTM Strategist

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