Growth Marketing Lead
GPTZero
About GPTZero
GPTZero is on a mission to restore trust and transparency on the internet. As the leading AI detection platform, we empower educators, students, journalists, marketers, and writers to navigate the evolving landscape of AI-generated content. With millions of users and institutions relying on us, we’re building a category-defining company at the intersection of AI and information integrity.
Our team comes from high-performing engineering cultures, including Uber, Meta, Amazon, Affirm, and leading AI research labs, including Princeton, Caltech, Vector, and MILA.
Over the past year, growth at GPTZero has been founder-driven— from $2M to $10M+ ARR in <1 year. Now, we’re hiring our founding growth marketer to drive the next chapter from 10 to 100M of ARR.
What You’ll Own:
Top-of-funnel growth: You’ll lead the charge on new customer acquisition—from creative campaigns to performance marketing.
Influencer strategy: You’ll collaborate with our TikTok creators (example video) and expand our influencer program.
Agency partnership: You’ll work closely with our elite ad agency (run by the head of growth at DuckDuckGo, that also manages millions of ad-spend for Perplexity) and work with the best in the game.
Toolstack: Leverage the latest AI and marketing tools, launch A/B tests, and constantly experiment to find what works.
Creative meets analytics: Bring together sharp creative instincts with a data-brained mindset to scale what sticks.
You’re a fit if you:
Have 2–5+ years of experience in growth marketing or performance marketing, preferably at an early-stage, fast-growing startup.
Know your way around Paid Social, Paid Search, Retargeting, Influencer, Content and Affiliate marketing.
Are familiar with SEO/SEM strategy, customer lifecycle, and activation flows.
Live for metrics. Whether it’s Google Analytics, Amplitude, or A/B testing, you make data-backed decisions.
Think fast, move faster. You're scrappy, high-velocity, and creative to your core.
Want to own a number—and actually grow it.
Bonus points if you’ve dabbled in:
Running or scaling video marketing
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CRM and email marketing tools like HubSpot
What You’re Joining:
One of New York’s fastest-growing startups (from $2M → $10M+ ARR in under a year)
An elite, in-person team based out of Union Square (33 Irving Pl)
A company that blends deep tech with a mission to improve the world (AI literacy and integrity)
Benefits
Growth Mentorship—We’ll invest in top-tier growth mentors and coaches to help you learn and scale. To start, you’ll meet weekly with our growth advisor, Gaurav Vohra (Founding Growth @ Superhuman), for hands-on strategy sessions. You’ll also have unfiltered Slack access to Gaurav to troubleshoot challenges and refine your experiments live.
Stipend for physical health and wellness (eg. home setup, gym membership, massage, spa, and therapy)
Meals fully covered.
Semi-annual team retreats (the last three were team skiing in northern Ontario, salsa dancing in Miami beach, and booking out Celine Dion’s former mansion in Montreal)