At the FoodHealth Company (formerly bitewell), we’re not building another food app — we’re on a mission to fundamentally change the way the world eats. Our vision? A world without diet-related disease. And with $7.5M in Series A funding led by Reach Capital and Ulu Ventures, we’re poised to make it happen.

Our flagship product, the FoodHealth Score, is the most widely distributed retail nutrition rating in the U.S., providing an instant reflection of the nutritional quality of any food — already live in Kroger stores like King Soopers, Ralphs, and Harris Teeter. We believe wellness should be accessible to every family in every zip code, and we’re building the infrastructure to make that possible.

Head of Marketing

We’re looking for a rule-breaking, game-changing Head of Marketing to lead our mission of revolutionizing how consumers think about food health. This role is for a marketing leader who is ready to help us build a coalition around a movement, not just optimize app downloads. We're looking for someone who can craft compelling narratives around the FoodHealth Score, drive consumer demand, and create a movement with modest resources but unlimited ambition.

If you’re a strategic thinker who thrives on experimentation, can build and scale marketing functions from the ground up, and is passionate about disrupting the food industry with an innovative approach to nutrition, we want to talk to you.

About FoodHealth Company

At FoodHealth Company, we’re building a future where every food choice is a health decision. Our proprietary FoodHealth Score is more than just a rating — it’s a new standard in food health evaluation that simplifies complex nutrition science and empowers consumers to make better food choices. Our ambition is to bring this transparency to every grocery shelf, every food brand, every drive through, every cafeteria and every dining table across America.

What You'll Do

Marketing Strategy & Leadership

• Develop and execute a marketing strategy that drives industry/political awareness of the FoodHealth Company as a leading voice in the nutrition transparency revolution and drive consumer awareness and adoption of the FoodHealth Score.

• Build a marketing function that operates across all pillars: brand, content, digital, social, PR, and partnerships.

• Manage an annual budget creatively to achieve outsized results.

• Lead, mentor, and grow the marketing team.

Brand Building & Storytelling

• Create a compelling narrative around the FoodHealth Score that simplifies complex nutrition science for everyday consumers.

• Position the FoodHealth Score as the new standard in food health evaluation, moving beyond calories and traditional metrics.

• Develop a distinctive and consistent brand identity across all touchpoints.

Consumer Growth & Engagement

• Drive B2B2C strategy by creating strong consumer pull that incentivizes retailers and brands to adopt our technology.

• Design and implement creative campaigns that build massive engagement with our brand and mission.

• Execute rapid test-and-learn experiments to optimize marketing effectiveness and ROI.

• Translate consumer insights into actionable marketing initiatives that drive growth.

Partner Management

• Develop collaborative partnerships with aligned thought leaders and brands to expand reach.

• Work cross-functionally with sales to provide compelling marketing materials & retail marketing assets that support our partnerships.

Analytics & Performance Marketing

• Build data-driven marketing systems that measure impact and ROI across channels.

• Implement attribution models to understand the consumer journey and optimize accordingly.

• Balance creative intuition with analytical rigor to make smart marketing investments.

• Report on key marketing metrics to leadership and tie marketing activities to business outcomes.

Who You Are

• Marketing Experimenter: You thrive on testing new approaches, measuring impact, and pivoting quickly.

• Creative Storyteller: You know how to craft compelling narratives that resonate with consumers and drive brand loyalty.

• Growth Strategist: You’ve successfully driven consumer adoption and engagement, ideally for innovative products in crowded markets.

• B2B2C Expert: You understand how to create consumer demand that pulls products through retail channels.

• Brand Builder: You’ve helped build distinctive, memorable brands that stand out from competitors.

• Mission-Aligned: You’re passionate about nutrition, health, and the transformative power of better food choices.

Experience We're Looking For

• Proven track record building consumer brands, ideally in food, health, or wellness sectors.

• Experience with B2B2C business models where consumer demand drives business adoption.

• Background in companies that have successfully taken niche movements mainstream.

• History of achieving significant marketing results with limited resources.

• Understanding of both brand and performance marketing, with the ability to balance both.

Why FoodHealth Company?

• We’re building technology that could fundamentally change how people eat and live.

• Our ambition is to see the FoodHealth Score on every food product, menu, and grocery shelf in America.

• Our culture values boldness, intellectual curiosity, and a hands-on approach.

• We’re looking for someone who can bring their authentic self to work, engage in thought-provoking discussions, and contribute to our mission with both expertise and enthusiasm.

Additional Details

• Location: San Francisco - hybrid (3 days in office)

• Reports to: CEO

• Compensation: $150K-165K + Bonus (20% Target) + Equity

• Benefits: Health, Dental & Vision Insurance, Employee Assistance Program, Monthly Food Stipend, Unlimited PTO

FoodHealth Company celebrates diversity and is committed to building an inclusive environment for all. We’re an equal opportunity employer and encourage candidates from all backgrounds to apply and bring their authentic selves to our team as we work together to revolutionize how people make food choices.